Explore the intersection of psychedelic medicine and cultural values, diving into ethical considerations and societal impacts within this transformative field.
Navigate the complex legal and political landscape surrounding psychedelic medicine, including regulatory updates, policy changes, and advocacy efforts.
Delve into cutting-edge scientific research and breakthroughs in the field of psychedelic medicine, with a focus on understanding the mechanisms, efficacy, and safety of these substances.
Delve into the captivating world of psychedelic medicine at Wonderland, where the frontiers of science, spirituality, and wellness converge to create an experience unlike any other.
Discover the keys to living longer while exploring the potential of humanity’s future. Wonderland brings together the latest groundbreaking research, charting trends, and investment opportunities for an experience of a lifetime.
Uncover state-of-the-art technology, evolving trends, insightful marketing strategies, and valuable opportunities designed for professionals in the mental health and brain care sector.
With this year’s Wonderland, we want to expand the conversation to take a deep dive into the intersection of these fields with psychedelic medicine, and how combining all three can lead to living not only a longer, but happier life.
The premier global conference, Wonderland is a groundbreaking event experience where visionaries and pioneers unite to explore the future of psychedelic medicine, the business of mental health and the future of longevity medicine.
Are you ready to share your passion, knowledge, and insights with a global audience of executives, researchers, and practitioners? This is your opportunity to contribute to the evolving conversation on the future of medicine showcase your unique expertise, and inspire change in the world.
Wonderland presents a one-of-a-kind opportunity for businesses and organizations to exhibit their cutting-edge products, services, and visionary solutions to a captivated audience of professionals in the mental health and psychedelic medicine fields.
We invite companies with a shared vision to submit partnership proposals and collaborate with us on this extraordinary event. By joining forces, we can create a truly unique experience for attendees, foster lasting connections, and drive the future of psychedelic healing together.
Elevate your brand’s presence in the psychedelic medicine industry with our comprehensive suite of services, tailored to captivate your audience, strengthen your market position, and foster meaningful connections within the community.
Our advertising options give you the ability to target users on their desktops, mobile devices, or when they’re at one of our in-person events. You decide when and where to connect with our audience.
Our dedicated team provides passion and specialist insight across a variety of sectors and services so, whatever the challenge, the impact is guaranteed.
You’re doing the hard work of changing the world, let our team of internationally award-winning creators focus on spreading the word as far as possible and telling your story to the world.
Microdose’s events and conferences are bringing psychedelic medicine to the mainstream. Top investors, business leaders, researchers, and advocates — our events are the hub for the psychedelic renaissance.
Justin Hanka
MindBio Therapeutics
The team at Microdose are leaders in public relations activities and have successfully assisted MindBio Therapeutics to reach a global audience that we would not have been able to reach without them.
Natalie Dolphin
Wellbeing Digital Science
The Microdose team worked with us, identifying key activities we were undertaking and promoting them through its wide-ranging media connections within psychedelics, cannabis and biotech publications. The Microdose team is professional and passionate about what it does, and this was reinforced during the pandemic when it went above and beyond our agreed contract, working with us to get key messages out to the industry quickly and effectively.
Microdose X is shifting the world’s perception of psychedelic medicine, one city at a time. Join the world’s fastest-growing psychedelic network and enjoy vibrant local meetups with like-minded souls.
The Science of Psychedelics is an accredited, definitive guide to the clinical applications of entheogenic medicines, and offers a solid introduction to psychedelic-assisted therapy and “trip sitting” skills to physicians, psychologists, social workers, mental health counselors, pharmacists, and other empowered individuals. Become trained in psychedelic medicines like psilocybin, LSD, MDMA, and ketamine today.
Psychedelia is a quarterly publication examining the ever-changing realm of drug policy and efforts to bring psychedelic therapies into the mainstream. From psilocybin mushrooms to LSD to DMT, psychedelics have the potential to revolutionize mental healthcare in North America. Psychedelia will detail the journey towards acceptance of psychedelic-assisted therapies.
Microdose is a small team of people who want to help share the potential of psychedelic medicine with the world, bringing together our unique expertise and diverse backgrounds to create a platform that inspires, informs, and fosters a thriving community in this transformative field.
Our team shares a passion for psychedelic medicine and we all have a different story on how we ended up here. We want to share those stories and highlight the amazing people that help us do what we do.
Connect with our team to explore how we can collaborate and unlock the potential of psychedelic medicine together, fostering growth and innovation in this dynamic industry.
Going Mainstream: Psychedelic Water Signs Deal w Urban Outfitters
The brand of kava-based beverages has announced a deal to sell its drinks in 130 stores and on UrbanOutfitters.com. Check out the press release here.
Pretty big news. Destigmatization is a major part of getting psychedelics through the gauntlet of cultural and legislative hurdles, so getting a product with the word “psychedelic” on shelves and into the hipster zeitgeist will go a long way in changing hearts and minds.
This is one of the themes covered in a featured piece on Psychedelic Water, written for Psychedelia magazine, Microdose’s partnered print edition covering the culture and business of psychedelics.
See below for the full article and check out https://psychedelia.live/ to get a subscription to the print edition.
Psychedelic medicine has come a long way. Education and institutional acceptance are increasing, and it seems like every other day psychedelics find their way into the mainstream news. After a 50-year exile to the underground — a relegation that held back countless advancements in both science and personal development — we’re finally chipping away at this stale social stigma.
So while it may seem like an exaggeration to say that a canned drink on the shelf beside Red Bull could play a role in changing half a century of stagnation, that’s exactly what products like Psychedelic Water could help in doing.
Psychedelic Water is a Canadian company founded in 2019 and claims to be the world’s first legal psychedelic beverage.
So we get to psychedelic journey at the 7-Eleven? Excellent, sign me up for a 6-pack.
But no, we’re not there quite yet. Psychedelic Water isn’t that kind of psychedelic. No hallucinations, no spirit guides to the cosmic frontier. Instead it works with a milder psychoactive ingredient called kava.
Kava (Piper Methysticum) is a South Pacific plant that’s been used for centuries by Pacific Islanders for medicinal, cultural, and religious purposes. It’s non-addictive and people report a calming and euphoric effect, with traditional uses ranging from migraines to insomnia, funerals and royal weddings.
Unbeknownst to this amateur psychonaut, kava is a legal substance that’s increasing in popularity across North America, with hundreds of ‘kava bars’ serving the tea-like beverage to urbanites looking to relax after a long day in the rat race.
Psychedelic Water’s product is a blend of kava root, damiana leaf, and green tea leaf extract. Kava gives some mild psychoactive and relaxing effects; damiana leaf (a shrub found in subtropical climates like Mexico and Central America) is known as a mood-enhancer; and the green tea’s caffeine gives the whole potion a nice little boost.
The product looks slick, and seems to be a first-mover in a space that has huge growth potential. The company’s marketing campaigns have taken off with celebrity endorsements and viral Tik-Tok videos.
We spoke with Psychedelic Water CEO Pankaj Gogia to get some insight on the company’s product and purpose.
“We started the company a couple of years ago, but just launched the product earlier this year. Already we’ve sold over 250,000 cans to the public in just 6-7 months, about $1 million in revenue. And we’ve seen massive vitality on social media, with over 10 million views of our hashtag on TikTok. It shows a huge amount of curiosity in the marketplace.”
We discuss the product, currently in blackberry yuzu and hibiscus lime, with more flavors and formulations coming soon. The drink is produced locally in the U.S., with sales focused on the American market. Sales began online direct to consumers, but have since expanded to smaller retail stores, with the product in 250 locations and plans to expand into bigger retail chains.
Of course there will be some resistance, and breaking into bigger retailers with old-school buyers and corporate bureaucracy will take some time. But taking into account the exponential growth and increasing social acceptance, it seems that the renaissance is likely to continue.
“Psychedelics are slowly moving towards decriminalization, but right now they’re still not legal. So we wanted to come to market with something that would have a psychoactive effect, but not necessarily hallucinogenic effect. Something milder. Our aim was to get to a broader market, and help destigmatize psychedelics.”
Changing the stigma.
It might have been the pleasant conversation about a cool new product acting as a metaphor for greater social change — or perhaps it was yesterday’s microdose — but sitting there on Zoom I was able to see how this simple carbonated can could go a long way in changing how we see the word ‘psychedelics’.
If it’s social stigma that’s been holding things back, just imagine the subtle subliminal guerilla warfare of having the word sitting legitimately on the shelves of your neighborhood market. Suburban parents seeing Psychedelic Water beside Vitamin Water, a few spots down from CocaCola and your jug of milk.
Jason Najum's work has appeared in many industry-leading publications, covering topics ranging from cleantech start-ups to travel and culture. He's currently Microdose's Managing Editor and Senior Writer.
Write him at jason@microdose.buzz and see his work at www.jasonnajum.com