PsyCap Recap: 3 Key Takeaways from the Magical Brands Presentation at Psychedelic Capital

This dynamic presentation from Magical Brands is from our October 2020 edition of Psychedelic Capital. You can get FREE access to recordings here using discount code ‘PSYCAP’! To learn more about our amazing Psychedelic Capital sponsors, click here!


The modern psychedelic renaissance has witnessed a remarkable level of innovation from a variety of different players in the space. One company uniquely positioned to break into the industry is Magical Brands. Being the makers of the famous MagicalButter Machine, Magical Brands is developing a robust new microextraction kit for the emerging mushroom therapeutics space. Between their powerful customer base in the hemp and CBD space to their attractive new extraction kit, the Magical Brands team is seriously positioned to succeed in the psychedelic and pant medicine space. Here are three key takeaways from Magical Brands CEO, Garyn Angel’s presentation at our October Psychedelic Capital event. 

Key Takeaway #1: Magical Brands is Already Well-Known and Profitable 

One of the most powerful advantages Magical Brands brings to the emerging mushroom therapeutics space is that they are hardly a “startup”. With over 400,000 customers and products sold worldwide, the Magical Brands team is already very well-known and quite profitable. In fact, they are projected to earn 25 million dollars in revenue this year alone. They’ve built a sales and marketing engine. Their focus on low cost R&D allows them to bring innovative proprietary products to market. Angel stated they currently have an 8 to 1 ROAS (return on Ad Spend)–a remarkable statistic. Their MagicalButter machine has certainly been a huge success in the cannabis and hemp industries and is sure to make a massive impact in mushrooms as well.

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Key Takeaway #2: The Magical Brands’ Microextraction Machine is a Modern Marvel   

The machine that has famously been making cannabis infusions for the world is about to get a serious upgrade: mushrooms. Described as their “trojan horse” by CEO Garyn Angel, Magical Brand’s newest microextraction device can make infusions containing both cannabis and mushrooms. Perhaps even more remarkable is the fact Magical Brand’s has been awarded a federal ruling explicitly stating their product is not paraphernalia. As such, they are able to ship their products around the globe. Furthermore, the company has brand gated status on Amazon–a powerful advantage that allows them to protect their MSRP for all their retailers.  

Curiously enough, Angel stated that the very first cannabis butter machine actually had a mushroom button on it. Years later, their MagicalButter machine is now poised to make a massive impact on the emerging mushroom therapeutics sector.

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Key Takeaway #3: Magical Brands Is Enhancing Technology & Expanding Global Reach

While the Magical Brands team already has a sizable customer base and profitable business model, this hasn’t stopped them from making bold plans for the future. Their newest extraction device is connected to Alexa, allowing for an interactive and immersive experience with the consumer. This will allow the team to create viral content for their audience that speaks directly to their needs. Also in the pipeline for Magical Brands fans is a complete mycology grow kit that is being developed to further facilitate the DIY cultivation and extraction process many are seeking today. Equally important is the fact that in a few months, Magical Brands will be opening Magical India–a massive step in expanding their global presence. These exciting developments are powerfully positioning the Magical Brands team to carry their success from cannabis and hemp directly into mushrooms and, eventually, psychedelics.

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A Look Ahead for Magical Brands

Famous for their high quality cannabis butter infusion machine, the team at Magical Brands is poised to make a massive impact on the emerging mushroom market. Their CEO Garyn Angel described how their company has been at the forefront of decriminalization efforts across the globe–a notable feature of this burgeoning company. As this dynamic sector continues to evolve and expand, the Magical Brands team is definitely worth paying close attention to!

Make sure to catch this great talk and many more at our last Psychedelic Capital event here by using the code “PSYCAP” for free access!

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Microdose Psychedelic Insights

Your Guide to the Business of Psychedelics. Our mission is to shift the world's perception of psychedelic medicine.